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B2C Telemarketing - Consumer Marketing - Lead Generation & Appointment Setting.

Introducing BrightLead an integrated lead generation, prospect database creation & marketing intelligence product. This product is currently being used successfully throughout a range of industry segments in B2C environments.

We are able to achieve the following from your investment;

Lead Generation

  • Our telemarketing team contacts a sample of your target market & generates interest in your product or service.
  • Our administration department then sends a 'free information pack' to your prospect.
  • Data is then collated and passed on to our appointment setting team or to you the client for follow up

Database Creation

  • Utilising our unique method of data capture we are able to complile a database full of useful information about the sample that we call.
  • Data is delivered to you the client for use with other 'below the line' marketing campaigns (such as direct mail)

Marketing Intelligence

As part of our script we are able to ask questions that may be useful with your marketing intelligence.

Here is a list of some of the common information that we capture

  • Unprompted recall - Finding out what percentage of the market is aware of your business can be a great way to measure passive media spend.
  • Market size - We commonly find out whether a prospect is interested in purchasing your product/service in the near future. This information can be very useful when making marketing decisions.

As part of the BrightLead service we will ask up to 3 'research questions' & compile a database/ report to assist you with your future marketing decisions.

Appointment setting

Bright also offers a full service appointment setting & sales calendar management product that can be tailored to suit most medium-large volume requirements.

We also offer the appointment setting service as a standalone product if you already have a fresh database of leads.

 

For more information about BrightLead call us on 08 8342 9886 or else click here

 

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Consumer Marketing & Lead Generation